For this campaign we helped launch the new release of 'Cut Me Loose' by Jethro Heston. We approach this as a 2 part strategy, starting by using the Zebr "Challenge" feature which allowed the community of influencers to take part posting content and compete to win prizes for the best engagment. Following this, we could analyse the pool of content produced and spot which communities engaged the most and then  "cherry picked" similar creators who aligned with this.