Cat Burns' 2020 track 'Go' started climbing the TikTok "Trending" chart 9 months after it's release and we got involved to boost this even further! We conducted a 6-month activation of 5 different sounds to create an huge collection of content using the song. We used our Challenge feature to get large volumes of content in order to push this song to trend on TikTok!

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We worked on the following sounds:

• the original sound

• "higher, faster" version 

• "lower, slower" 

• a Goddard remix

• Sam Smith feature sound

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By working on multiple sounds, we were able to make more informed decisions as the campaign progressed from data points given from the previous sounds. For example, we saw some great creators performing well on the "higher, faster" sound, creating engaging high energy content, so we were able to re-target these high-performing creators on the Goddard remix!

By using an open brief on our challenge feature, we allowed our community of influencers to take part by posting content and competing to win prizes for the best engagement, whilst opening up for natural creativity to come through from our creators 🥳