How we created 4.9M+ views within 24 hours for Cat Burns on TikTok!
Cat Burns' 2020 track 'Go' started climbing the TikTok "Trending" chart and we got involved to boost this even further! We used our Challenge feature to amplify trends we were already seeing taking off on the sound! The main trend we decided to push was using the lyrics from the song as POV content!
By using our challenge feature, we allowed our community of influencers to take part by posting content and competing to win prizes for the best engagement 🥳
The results?
We launched the challenge at 5pm and all prizes had been won by midnight! 🏆
We achieved 170 videos and accumulated 4.1M+ views in less than 24 hours, along with 9.1M+ views after the first week! Within the 100+ videos, we had a great mix of macro and micro creators with 16 videos reaching over 100k views and 6 videos over 500k views!
Our creators got super creative with how they used the lyrics so that the content best suited their audience! We saw the lyrics used as emotional POV, relationship content, all the way through to comedy content!
This led to the song to be tagged as "Popular" on TikTok, as well as pushing it to #4 on the "Trending Chart"! The UGC grew exponentially, reaching 30k+ videos on the sound, starting from 18k before the Challenge! 🎉
30K+UGC
9.1M+views
170+ creations