Case Studies | Zebr

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Case Studies

New music | Catalogue | Movies | Brands

New music releases 🎶

New music relases

---------------- ↯ 2025 ↯ ----------------

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Gracie Abrams' Journey to UK #1

Supporting Gracie Abrams' rise to her first ever UK No.1 'That's So True', maximising results by continued activation on consistent releases ⚡️

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Lola Young - Messy

Steering 'Messy' into music-focused content areas to encourage virality, hundreds of millions of Spotify streams and worldwide chart success ⚡️

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LeoStayTrill - Pink Lemonade

Sparking and amplifying emerging trends on LeoStayTrill's 'Pink Lemonade', pushing it to #1 on the TikTok Music Charts just one month after activation!

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Encouraging 1.5M+ UGC on Tyla's 'Water' by amplifying dance and emerging trends! 🕺

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Murder on the Dancefloor - Sophie Ellis-Bextor

Activating open brief phases and a custom 'Saltburn' filter to drive attention towards the movie and 'Murder on the Dancefloor' from the soundtrack!

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Troye Sivan - One Of Your Girls

Activating key creators within artistic spaces to gain relevant content to Troye Sivan's audience on YouTube Shorts!

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Dua Lipa - Training Season

Activating an Instagram campaign for Dua Lipa, achieving millions of views and doubling UGC!

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Maggie Rogers - Don't Forget Me

Activating a YouTube Shorts challenge and gaining 70+ pieces of content and 1 million views in just 24 hours!

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Activating a music-focused trend that pushed this song to #1 on Trending on Instagram through our challenge feature!

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Million Dollar Baby

Helping 'Million Dollar Baby' to the top of the TikTok Music Charts, #3 in the Official UK Charts, #2 on the US Billboard Hot 100 Charts, with 6 million UGC!

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Partnering with event-planning app 'Partiful' to spread awareness on TikTok through natural-looking content!

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Creating some Country music magic for Dasha's 'Austin' by spiking the UGC to 700K+ videos from sparking and amplifying trends on the sound! 🪄

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Bakar & Summer Walker - Hell N Back

Spiralling a viral trend for Bakar & Summer Walker's 'Hell N Back' that resulted in 30M+ views and 2.3M+ UGC! 🔥

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Chase & Status' journey to #1

Incentivising UK drum and bass fans to create a volume of content for Chase & Status across multiple campaigns, supporting their build to #1 with 'Backbone' 🔥

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Katy Perry - Teenage Dream

Capitalising on an organic trend taking off on an original sound of Katy Perry's 'Teenage Dream' and achieving millions of views!

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Joel Sunny - Luminary

Launching a campaign for an independent artist, resulting in 58 million Spotify streams and 5M+ views across a volume of quality content!

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Shaboozey - A Bar Song (Tipsy)

Amplifying reactive trends to boost success for Shaboozey's US #1, resulting in over 900 million Spotify streams! 📈

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Beyoncé - Texas Hold 'Em

Boosting dance content for Beyoncé's 'Texas Hold 'Em', resulting in global #1's and multi-platform virality 🤠

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Royel Otis - Murder On The Dancefloor

Accumulating over 20M+ views and 39,000+ UGC on Instagram Reels through our Challenge feature!

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---------------- ↯ Pre-2025 ↯ ----------------

RAYE - Escapism

How we helped RAYE achieve her first UK #1single with over 34 million views!

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LF System - Afraid To Feel

How we created 22M+ views and 200+ posts for LF System in 1 week

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RAYE - Prada (Acoustic)

Formulating a trend for RAYE that went viral and achieved 10M+ views, with major influential creators on the app jumping on board!!

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Ice spice X Pinkpantheress

Achieving global chart success and virality on TikTok for "Boy's a Liar"

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Libianca - People

How we helped create influencer content on TikTok for Libianca - People and achieved over 1.2M videos on the sound!

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Launching FLO's new track with an explosive Instagram challenge, achieving over 1.2M+ views!

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Stephen Sanchez

Populating a sound with a filter that went viral and achieved over 10,000 UGC and 25M+ views!

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Mae Stephens X Reels

Launching our first ever Instagram challenge and achieving millions of views in 24 hours!

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Creating 4.9M views within 24 hours with a TikTok Challenge!

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How we engaged specific creator communities on TikTok & achieved over 1M views in under 25 posts!

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Rave Out - Turno / Charlotte Plank / Skepsis

Launching open brief TikTok and Instagram Reels challenges to reach wide audiences and help 'Rave Out' climb the charts 🕺

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Sam Smith X Kim Petras

How we achieved Unholy amounts of attention on TikTok with an original sound pre-launch!

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Digga D - Energy

How we achieved #1 on the TikTok Music Charts and over 7M views and 100k UGC on TikTok

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D.O.D - So Much In Love

Testing for the most reactive content for D.O.D - So Much In Love, achieving 10M+ views and a peak chart position of #15!

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37 million views along with 170K+ UGC and 12 million Spotify streams 🐎

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Rolling #1 TikTok Song

How we achieved a #1 song on TikTok's trending chart with MIST feat. Burna Boy.

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Steve Lacy - Bad Habit

Helping to push Steve Lacy's 'Bad Habit' to #1 in the UK and US on an original sped up sound culminating in 370K UGC

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Noah Kahan - Dial Drunk

Using our challenge feature to allow trends to emerge naturally on Noah Kahan's 'Dial Drunk', and by pushing these trends further, achieving 300+ posts, 8M+ views and 37K+ UGC!

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Mau P - Drugs From Amsterdam

Launching Mau P - 'Drugs From Amsterdam' from a new sound to 100 million Spotify streams!

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Ed Sheeran - Eyes Closed

Driving over 1 million creations on TikTok for Ed Sheeran 'Eyes Closed' and populating the sound with a unique filter!

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Dua Lipa X Sean Paul

How we created 12.5M views within 48 hours! Bidda, bang, bang, bang!!

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LUUDE 'Down Under'

Jet setting 'Down Under' to 50M views with creators on TikTok

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Ed Sheeran X Fireboy DML

How we created 5.1M views within 24 hours for Ed Sheeran on TikTok

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Morgan Wallen - Last Night

Boosting the #1 record on Billboard Hot 100 for 7 consecutive weeks & achieving over 141,000 UGC 🎉

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Olivia Rodrigo 'GUTS'

Activating three reactive trends across multiple songs from Olivia Rodrigo's 'GUTS' album - getting all sounds trending and UGC spiralling!

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Movies 🍿

Movis

RAYE - Escapism.

How we helped RAYE achieve her first UK #1single with over 34 million views!

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Creating Barbie-themed content on multiple songs from the soundtrack to drive TikTok awareness to the Barbie Movie

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The Hobbit X Ed Sheeran

How we helped bring a classic Ed Sheeran song from The Hobbit soundtrack back to life!

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Citadel - Amazon Prime

Creating on-brand content for the new Amazon Prime series Citadel, and bringing it to new audiences on TikTok!

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Minions: The Rise of Gru

Creating 300+ creations and 17M+ views for Minions: The Rise of Gru on TikTok

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Avatar - Karl Jenkins

Creating millions of views on a campaign for the highest grossing film of all-time!

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Squid Kids X Netflix's Squid Games

Creating viral Squid Game themed content for 'Red Light, Green Light'.

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Doja Cat X Elvis Movie

How we created 9.2M views and 100+ creations in 24 hours on TikTok.

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Film Soundtrack

How we created an emerging trend to drive momentum to an original film soundtrack with TikTok dance creators!

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Dungeons & Dragons

Celebrating the release of 'Dungeons & Dragons: Honor Among Thieves' the movie by invoking fans to create content around the franchise!

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RAYE - Escapism.

How we helped RAYE achieve her first UK #1single with over 34 million views!

Martin Garrix X Marvel

How we achieved 3,000+ UCG and 100M+ views on TikTok, with a frenzy of Marvel-related content

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Spider-Man: Across the Spiderverse

The activation of film-focused content and how this generated half a million UGC on TikTok

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Sam Smith (Barbie Movie)

Creating a custom-made Barbie-related filter to push UGC on Sam Smith's "Man I Am" from the Barbie Soundtrack

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RAYE - Escapism.

How we helped RAYE achieve her first UK #1single with over 34 million views!

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Mission Impossible: Dead Reckoning

Generating millions of views and designing a custom-made filter to gain awareness for Mission Impossible: Dead Reckoning 🕵️

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Home Alone Soundtrack

Launching a pre-release campaign including our own custom-made 'Home Alone' filter to draw attention towards the movie ❄️

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Catalogue

Catalogue 💿

The Rolling Stones

Launching The Rolling Stones' catalogue on TikTok - attaining UGC across multiple sounds and 33M+ views!

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Fiest - 1234 (2007)

How we achieved 1.5M+ views on a nostalgic catalogued song!

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Death Row Records

Teaming up with TikTok SoundOn to deliver exclusive songs to TikTok creators!

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Disney - Minnie Mouse

Driving attention to a new album for lo-fi Disney classic songs!

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ABBA - One Of Us

Custom-building a TikTok filter to drive UGC on an iconic catalogued ABBA track!

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Supergrass - Alright

Reviving a classic song from almost 30 years ago and utilising TikTok to bring it to a whole new audience!

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Paul Anka - Puppy Love

Gaining millions of views on Instagram Reels through a Valentine's Day themed 'Puppy Love' challenge!

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Sade - Smooth Operator

How we achieved no.26 on the TikTok charts after 48 hours with a 40 years old song

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50+ posts and 500k+ views from YouTube Shorts in under 24 hours for Creed's catalogued track 'Higher'!

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Brands

Brands 🏷

SlimFast - Big Narstie

We teamed up SlimFast to create a wave of content that gave us a final result of 240+ posts and 2.4M+ views!

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Ticketmaster X Nessa Barrett

We teamed up with TikTok and Ticketmaster to launch a new feature to drive ticket sales!

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"Bratz-ify Me" Filter

Partnering with TikTok to launch a viral custom-made 'Bratzify me' filter with over 620,000 uses 🚀

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PrettyLittleThing Pet

Collaborating with PrettyLittleThing to help them find the face of their new pet range!

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Jon Batiste & Coca Cola

Creating "Be You You Are" themed-content for Jon Batiste's single in partnership with Coca Cola!

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Partnering with event-planning app 'Partiful' to spread awareness on TikTok through natural-looking content!

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