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Reaching over 1.2M videos on a sound on TikTok!

We teamed up with 5K Records to launch a campaign for Libianca - 'People'.


The campaign centred around the theme of mental health, to create music-focused content. We also jumped on the campaign at peak time, where the sound was beginning to trend. So it was our job to amplify and grow the sound further!

The results?

We launched a combination of our challenge and direct features to get the most amount of creations as well as pushing trends in the mid/macro spaces.

We reached 1.9M views on the campaign overall! The effect that this had was a bunch of UGC on the sound - over 929,000 to be precise!!

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