Highlighting an organic trend for DeeOrSlim and achieving millions of views, taking 'Valet' into the TikTok Hot 50 Charts 🔥
Here at Zebr HQ, we've had a lot of success with rap campaigns (LeoStayTrill, Digga D, Burna Boy just to name a few! 👀), and DeeOrSlim has been no different 🔥
An organic trend was taking off on the sound, with creators using the two voices in the song to create different personas in their own way. This allowed for creators to involve other people in their videos, or use different clips, phones, anything to accentuate the two parts! Having different takes on the same trend encourages high engagement, as viewers want to keep watching to see how creators approach it!
Organic trends give us great data on how we can catapult UGC, as TikTok thrives on creator-generated trends and a sense of community. Using this data to launch a challenge with, enlisting our pool of creators to add a volume of posts to the sound, gains the trend a lot more eyeballs! This can then snowball UGC into a viral trend 📈
Our Challenge feature is a wonderful way to flood activated sounds with lots of creative content!
Challenges; influencers get pay-outs at certain view check-points - this is what incentivises creators to only take part in challenges that they truly resonate with and can create great content for! We notice a 30-40% increase in amount of material with challenges due to gamification, which also protects the budget for strong engagement.
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The results?
With 5,000 new videos being made on the sound every day, the UGC is currently at 60K videos and counting! We're sure this will continue to rise at a rapid rate 🚀
So many creators wanted to lean in to this easily replicable trend, and we managed to achieve over 120 posts and more than 3 million views! The trend is engaging viewers extremely well, with an average of 10% engagement across our wide volume of content 🪄
Valet broke into the TikTok Charts this week and is currently sitting at #26 on the Hot 50 Chart 🔥
120+ posts
3M+views
60K+UGC