How we achieved #1 on the TikTok Music Charts and over 7M views and 100k UGC on TikTok with Digga D - Energy!
For this campaign, we decided to run a challenge to achieve the most amount of creations possible!
We decided on a POV brief using the lyrics, to inspire music-focused content. Our TikTok influencers got creative with adding picture and video montage content to relate to the lyrics on screen, making the content even more engaging!
A single challenge campaign achieved millions of views in 24 hours! The campaign wrapped with over 70 posts from our creators and over 7M views!!
Although 95% of the content we produced were 17-24 y/o female creators, one particular "mum-fluencer" took part and overachieved on her average 300 views, to hitting 294k+ views!!
The ripple effect of content helped generate over 100k UGC - driving the track to #1 in the TikTok Music Charts! 🔥