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How we created 200+ posts and 22M+ views in 1 week for LF System's Afraid To Feel!

Afraid to Feel was one of the biggest songs of 2022 and went viral on TikTok! We ran the TikTok campaign, so here's how we did it...

Using the Zebr Challenge feature, we allowed the community of influencers to take part posting content and compete to win prizes for the best engagement! We then followed up with cherry-picking approach of selecting specific influencers to take part to drive the creative trends we noticed appearing from the initial challenge burst! 

We started to see the song picking up in the party / rave spaces, along with comedy POV angles (examples below)!

The results?

A rocked fuelled song hitting #1 on TikTok and the official charts!!! 🚀


The first In-App Challenge sparked a huge spike of content by creating 200+ pieces of content all posted at the same time. We started with an open brief which allowed 2 new trends to surface organically, doing the following; "What pills I'll be taking this summer... then cut to "hay-fever tablets" & "What's on your mind... cut to party/fun scenes".

We noticed the engagement on these particular posts was very strong, so following this we cherry-picked look-a-like creators to follow the same brief, which built even more UGC and 2 trends were born!


Within 2 weeks, the UGC had sky rocketed from under 1k to almost 10k! The sound now sits at 200k UGC and has been at #1 in the UK Charts for 17 consecutive weeks! 📈


17weeks at #1


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