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How we created 12.5M views within 48 hours for Dua Lipa X Sean Paul

For this campaign we wanted to inject some new life into the 2018 track 'No Lie'. Using the Zebr Challenge feature, we allowed the community of influencers to take part posting content and compete to win prizes for the best engagment.

The results?

Bidda, bang, bang, bang!


We started the challenge at 5pm and it was finished by 10pm! The influencers were like piranhas. We finished the campaign within 5 hours, achieving 100+ videos and accumulating 4.2M views in less than 12 hours, with the content continuing to grow to 12.4M views in 48 hours and growing 30.1M views after 2 weeks. Within the 100+ videos we had a great mix of macro and micro creators with 22 videos reaching over 100k views, 5 videos over 500k views and 4 over 1.5M views.

The sense of urgency and competition has driven these influencers crazy. It also created the song to be tagged "popular" on TikTok and hit over 130k UGC up from 80k before the Challenge. This was all for only a £5k budget.

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