Launching FLO's new track with an explosive Instagram challenge, achieving over 1.2M+ views!
FLO's brand new track 'Fly Girl (feat. Missy Elliot)' entered the chart at #38 and caught our attention straight away 👀
We saw some amazing fashion content taking off on the sound, so we decided to amplify this further with an Instagram challenge to encourage some of our best fashion creators to take part!
The campaign achieved over 1.2M views in under 48 hours!
The vibe and attitude of this song really connected with our creators and we managed to achieve almost 50 videos on Instagram in this short timeframe.
The UGC also went crazy, with over 7,000 videos now on the sound!
Congrats on your first UK Top 40 single FLO! 🥳