How we created 300+ videos and 17M+ views with creators on TikTok in 48 hours
For this campaign, we worked with illumination and Decca Records to help boost UGC on TikTok the new Minions: The Rise of Gru!
We decided to get our influencers using the soundtrack sound "Turn Up The Sunshine' by Diana Ross/Tame Impala to create Minions related content to raise awareness of the new movie and song! We ran a challenge campaign in order to drive huge amounts of UGC in a short timeframe! 🎉
TikTok Minion madness!!
We started the campaign by injecting 100+ videos via our In-App Challenge feature, in 24 hours! This gave us a great sense of how creators would interpret the sound and creative we supplied.
Following this, we amplified further with second and third Challenges briefing creators to make Minions related content and use a Minions dancing filter to spark even more UGC! Other unpaid creators then jumped on the sound and trend, giving us an explosion of new content! 🥳
The campaign achieved a total of 300+ creations and 16.1M+ views, with the total creations on the TikTok sound hitting 4.5K UGC!