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How we created 300+ videos and 17M+ views with creators on TikTok in 48 hours

For this campaign, we worked with illumination and Decca Records to help boost UGC on TikTok the new Minions: The Rise of Gru! 

 

We decided to get our influencers using the soundtrack sound "Turn Up The Sunshine' by Diana Ross/Tame Impala to create Minions related content to raise awareness of the new movie and song! We ran a challenge campaign in order to drive huge amounts of UGC in a short timeframe! 🎉

The results?

TikTok Minion madness!!

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We started the campaign by injecting 100+ videos via our In-App Challenge feature, in 24 hours! This gave us a great sense of how creators would interpret the sound and creative we supplied.

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Following this, we amplified further with second and third Challenges briefing creators to make Minions related content and use a Minions dancing filter to spark even more UGC! Other unpaid creators then jumped on the sound and trend, giving us an explosion of new content! 🥳

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The campaign achieved a total of 300+ creations and 16.1M+ views, with the total creations on the TikTok sound hitting 4.5K UGC!

24hours

16.1M+views

300+posts

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