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Amplifying reactive trends to boost success for Shaboozey's US #1, resulting in over 900 million Spotify streams! 📈
Shaboozey's 'A Bar Song (Tipsy)' became the second longest-lasting Hot 100 No. 1 in the US, with 18 weeks at No. 1!! 🌟 It also lasted 31 weeks in the UK Top 100 charts, peaking at No. 3 🚀
We got involved along the way to help boost its monumental success on TikTok, which contributed significantly to the chart and streaming results! With multiple original sounds taking off on the app, we selected the one we saw most potential with and encouraged creators to make content that felt authentic to the track ✨ Country-related content and lip-sync content seemed to react best, so we amplified this with our community of creators via our challenge feature!
Our Challenge feature is a wonderful way to flood activated sounds with lots of creative content!
Challenges; influencers get pay-outs at certain view check-points - this is what incentivises creators to only take part in challenges that they truly resonate with and can create great content for! We notice a 30-40% increase in amount of material with challenges due to gamification, which also protects the budget for strong engagement.
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The results?
We achieved millions of views from this campaign, resulting in 95 posts, 3.8 million views and an amazing average engagement rate of 11%!!
The effect this had on the UGC was amazing, as we ended up with 210,000+ more videos on the sound than when we activated the campaign! We saw so many organic creations of people jumping on the sound to take part in the music-focused trends that were spiralling on the sound 🌀
Along with the global chart success, the song achieved a lot of love on streaming platforms, with a current 912 million streams on Spotify ✨
