Creating UGC on TikTok for Doja Cat's 'Vegas' (from the Elvis movie)

For this campaign, we worked with Sony's team to help boost UGC on TikTok for Doja's Cat single connected with the up-coming release of 'Elvis'. Using the Zebr Challenge feature, we allowed the community of influencers to take part posting content and compete to win prizes for the best engagment.

The results?

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A TikTok frenzy!!

We started the challenge at 5pm and it was wrapped in 2 hours! We achieved 100+ videos and accumulated 5.7M views in 48 hours.

By leaving the brief open, we saw a huge volume of content from our community which threw the song into more and more communities that connected with it and either go on to stream the track or use the song in their content. It also created the song to be tagged "Popular" on TikTok and has now hit over 44k UGC.