Death Row Records Catalogue

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Teaming up with Snoop Dogg, Death Row Records and TikTok SoundOn to deliver exclusive songs from their catalogue to creators!

We partnered with TikTok SoundOn and the iconic Snoop Dogg and Death Row Records, to bring songs from the Death Row catalogue to stream exclusively on TikTok. This brought the songs new exposure and new audiences a whole week before any streaming sites!

These songs included Snoop Dogg's "Gin and Juice", Tha Dogg Pound "Big Pimpin 2" and Warren G "Regulate", to drive attention towards TikTok via our campaigns.

The results?

Millions of views on each campaign!!

We used our challenge feature for each campaign and achieved over 5 million views in 3 days! These campaigns gave our creators free rein to show us their most creativity and best creations, and they definitely delivered!

72hours

5M+views

300+posts