The launch of our first Snapchat challenges and their successes - exceeding our expectations by achieving a volume of posts in a matter of hours 🚀
2025 has brought about many exciting things for Zebr, one of which being the launch of our long-anticipated Snapchat Challenges! By using our classic "challenge" approach, we were able to gain a great volume of posts within hours 🌟
Sexxy Red x Bruno Mars - Fat Juicy & Wet
We asked creators to post using Snapchat's 'Spotlight' feature that enables posts to stay live past the usual 24-hour timeframe, and allowed creators to use the song in a way that suits the sound best - this allows us to achieve maximum views and UGC ✨
Our Challenge feature is a wonderful way to flood activated sounds with lots of creative content!
Challenges; influencers get pay-outs at certain view check-points - this is what incentivises creators to only take part in challenges that they truly resonate with and can create great content for! We notice a 30-40% increase in amount of material with challenges due to gamification, which also protects the budget for strong engagement.
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BL3SS & Camrin Watsin - Craving 4 U
With this track already climbing well on socials and Snapchat being no exception, creators already had great ideas of how to use the song to achieve best engagement ⚡️
We allowed creators freedom to create engaging lip-sync, couples and high energy content - all themes that were taking off organically elsewhere! We used data points from our existing campaign of this track on TikTok to influence our approach ✨
Jazzy x KILIMANJARO - No Bad Vibes
With this track, we decided to get creative. Our in-house filter creator got involved to make a custom Snapchat filter to use in conjunction with the track, mirroring the energy and summer vibes☀️
The results?
Sexxy Red x Bruno Mars - Fat Juicy & Wet
With the song being so popular, we managed to reach 60 Snapchat posts within a 48-hour timeframe, with 80% of the content live in the first 24 hours! UGC climbed to 440+ pieces of content 📈
BL3SS & Camrin Watsin - Craving 4 U
This campaign was super successful in terms of views, allowing us to reach tens of thousands of viewers with our top posts alone! We achieved another 50+ creations on this sound, pushing the UGC to 200 videos!
Jazzy x KILIMANJARO - No Bad Vibes
The custom-made filter was a hit with our creators, making it so easy for them to jump on and create their own videos! This was reflected in the volume of posts we were able to achieve, being our highest achiever in numbers 🔥
We managed to gain 67 posts from our creators within a 48-hour window, spreading sound awareness to new audiences!
180+posts
48hours
720+UGC