How we engaged specific creator communities on TikTok & achieved over 1M views in under 25 posts!
We decided to use our direct feature for this campaign, as we want to engaged a specific creator base on TikTok. We hand-selected all of the influencers that took part to ensure high quality content!
We noticed a trend taking off on TikTok of people making creative POV content or wearing no shoes! So, we decided to jump on this trend and amplify it, by sending it out to our creators!
Through the single direct campaign, we managed to achieve over 1M views in under 25 videos!!
Our influencers got super creative and we ended up with some incredibly engaging videos!