50+ posts and 500k+ views from YouTube Shorts in under 24 hours for Creed's catalogued track 'Higher' 📈
Creed's 1999 song 'Higher' from their album 'Human Clay' had huge success at the time of release, reaching #7 on the Billboard Hot 100! We got on board in February 2024 to bring the song to new audiences on YouTube Shorts! 🔥
As YouTube has such a wide viewership base, the main aim of the campaign was song and band awareness, so we enlisted our creators to make creative music-focused content! 🪩
The results?
Within 24 hours, we achieved 50+ posts and 2.9K UGC on YouTube Shorts! 📈
Across these 50 posts, we achieved 500k+ views - incredible stats for 24 hours worth of content on YouTube Shorts! 🥳
All the posts shown above are from our incredible creators, who made some amazing music-focused content, resulting in a trend where creators were making hype posts for the band and "this is how this song feels" posts!
50+ posts
500k+views
24 hours