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Creating 15M+ views and 78K+ UGC for Ed Sheeran x Fireboy DML!

We love working on Ed Sheeran's campaigns, and this one was no different! 🔥


To get the most amount of views and UGC, we decided to run an open brief challenge to see what amazing content our creators would come up with organically! 

The results?

We ended up with some really high quality posts in specific creator spaces such as travel and sports!

We activated 100+ videos and achieved over 15M views!! The song became "Popular" on TikTok and UGC completely took off from there! We started at 20K videos on the sound before activating the campaign, and ended up with 78K+!

100+ creations


in 24hours

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