How we created 5.1M views within 24 hours for Ed Sheeran on TikTok

For this campaign we wanted to rocket fuel to new release from Ed Sheeran and Fireboy DML. Using the Zebr Challenge feature, we allowed the community of influencers to take part posting content and compete to win prizes for the best engagment.

The results?

A TikTok frenzy!!

 

We started the challenge at 5pm and it was finished by midnight! We achieved 110 videos and accumulated 4.9M views in less than 24 hours. Within the 100+ videos we had a great mix of macro and micro creators with 12 videos reaching over 100k views, 4 videos over 500k and 2 videos over 1.5M views.

It also created the song to be tagged "Popular" on TikTok and hit over 25k UGC up from 20k before the Challenge. This was all for only a £5k budget.

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