Activating a YouTube Shorts challenge and gaining 70+ pieces of content and 1 million views in just 24 hours!
Another platform we've decided to add to our growing list of social media spaces we're dominating is YouTube Shorts!
We've kickstarted the activation with a YouTube Shorts challenge for Maggie Rogers - Don't Forget Me and results sky-rocketed within just a few hours of launch! 🚀
We ask our influencers to make content that is fitting to the track, we inspired creators to make original content for Shorts, as well as gaining re-posts of content made to the sound from other platforms that had previously performed well🕺
Our Challenge feature is a wonderful way to flood activated sounds with lots of creative content!
Challenges; influencers get pay-outs at certain view check-points - this is what incentivises creators to only take part in challenges that they truly resonate with and can create great content for! We notice a 30-40% increase in amount of material with challenges due to gamification, which also protects the budget for strong engagement.
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The results?
Within just a few hours, we achieved 55+ YouTube Shorts from our creators!! Views rose to 370k+ and UGC was boosted to 430+ Shorts on the sound 📈
Because of the content being so music-focused, other creators on the platform have now started to jump on-board the sound, boosting the UGC ⚡️
Just look at our incredible posts at the top of the sound!
In 24 hours, we achieved 70+ posts, 1 million views and 440+ UGC! 💘
70+ posts
30M+views
24 hours