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Launching our first ever Instagram Reels Challenge and achieving millions of views in 24 hours!
We recently launched our long-awaited new feature: Instagram challenges!! And we thought what better song to launch with than one that's recently gone viral on TikTok!
Mae Stephens - 'If We Ever Broke Up' has gained over 50K+ video creations on TikTok in under 2 months, so we decided to test it's reactivity on Instagram!
The results?
2 million+ views in 24 hours!
Our new Instagram challenge feature out-performed our expectations, and achieved over 2 million views in 24 hours! We also achieved over 70 posts from our creators!
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