top of page

Launching our first ever Instagram Reels Challenge and achieving millions of views in 24 hours!

We recently launched our long-awaited new feature: Instagram challenges!! And we thought what better song to launch with than one that's recently gone viral on TikTok! 

Mae Stephens - 'If We Ever Broke Up' has gained over 50K+ video creations on TikTok in under 2 months, so we decided to test it's reactivity on Instagram!

The results?

2 million+ views in 24 hours!

Our new Instagram challenge feature out-performed our expectations, and achieved over 2 million views in 24 hours! We also achieved over 70 posts from our creators!

bottom of page