How we created 50.7M views within 48 hours for Kungs on TikTok

For this campaign we wanted to rocket fuel to new release 'Clap Your Hands' from super star DJ Kungs. Using the Zebr Challenge feature, we allowed the community of influencers to take part posting content and compete to win prizes for the best engagment.

The results?

A TikTok frenzy!!

We started the challenge at 5pm and it was wrapped in 2 hours! We achieved 200+ videos and accumulated 10.7M views in 48 hours. I repeat 10.7M views.

It also created the song to be tagged "Popular" on TikTok and hit over 1k UGC up from 100 before the Challenge. This was all for only a £5k budget.

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