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How we created a TikTok frenzy for Michael Bublé within 24 hours

For this campaign we stuck Michael Bublé in the microwave and pressed "defrost". Using the Zebr Challenge feature, we allowed the community of influencers to take part posting Christmas themed content using his song 'It's Beginning To Look A Lot Like Christmas'.

The results?

You are not going to believe it!!


We started the Michael Bublé challenge at 8pm and it was finished by 8am the next day! The influencers were like piranhas. We finished the campaign within 12 hours, achieved 150+ videos and accumulated 4.4M views in less than 24 hours, with the content continuing to grow. This was all for only a £5k budget.


The sense of urgency and competition has driven these influencers crazy. It also rocketed the song up to #5 on the TikTok Trending Chart.

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