How this independent artist achieved
15 million+ views for a song on TikTok
The artist targeted 'oddly satisfying' influencers to use the song as background music in their content, "micro sync" if you will.
User-generated 'duets' reaching 1.5 million+ views
The influencers videos achieved 15 million+ views and in addition 550+ pieces of user-generated content were created using the song, which alone amassed a collective of over 1.5 million views.
This was all achieved with only a £1,000 spend on influencers, with a domino affective created with the user-generated content.