Amplify a #1 TikTok trend for
'LOL' by Stepz & JTA
For this campaign we worked closing with TikTok SoundOn to help amplify the emerging trend for the track 'LOL'. Using the Zebr Challenge feature, we allowed the community of influencers to take part posting content and compete to win prizes for the best engagment.
Many, many Lolz later the track hit the #1 spot on the TikTok's chart!
We started the challenge at 5pm and it was finished by 10pm! The influencers were like piranhas. We finished the campaign within 5 hours, achieving 60+ videos and accumulating 2.1M views in less than 12 hours.
The sense of urgency and competition has driven these influencers crazy. The UGC had now hit 19k+ on the sound!